At Zarb Consulting, our passion is paralleled by pragmatism in our approach to health IT.

Zarb is uniquely positioned to address the special business strategy and marketing needs of our clients, because HIT is all
we do.

Our team brings significant HIT and contiguous industry expertise to your business. Our principals and consultants possess deep experience and have worked for some of the biggest players
in the industry.

The result is that we make a difference for our clients entering a new market, growing market share or retaining existing business.

Founded in 2004 in Raleigh, NC, we are proud to have the opportunity to contribute to HIT progress through our work with trailblazing and widely respected vendors, initiatives and associations.

Ask us for more information on our health IT specialized consultants.

Julia created Zarb Consulting to meet a market challenge identified while serving as a top corporate health IT marketing executive. She saw a need for a consulting firm that understood the unique complexities of an evolving HIT industry.

Julia has consulted for the top players in HIT and is a trusted advisor to several leading industry associations. Julia served as vice president of marketing for A4 Health Systems where she built brand recognition to third in the EHR category while developing the company’s strength in lead generation and conversion. She leads the Steering Committee for National Health IT Week and was a founding member of the Electronic Health Record Vendors Association (EHRVA). She was director of marketing services for the Campbell Alliance, counting Glaxo Wellcome (GSK) as a primary client. Julia previously served as manager of marketing communications for IFS Industrial & Financial Systems, an international ERP software vendor.

Julia received a PhD in Communications Theory from the University of Toronto.